About Us

Holden Beach Medical Center has been operating in the same location since 2002. It is the only medical office in Holden Beach and immediate surrounding areas. Heather Merrow has a long history of giving exceptional care to many patients in Brunswick County and has been managing the office since 2003. She wishes to continue to give personal, high-quality health-care to established and new patients of Brunswick County, including part-time residents and vacationers.

Our Advance Care Team

We strive to provide our patients with high-quality, coordinated care specific to their own individual needs and circumstances. To do this, Holden Beach Medical Center utilizes an Advanced Care Team model. Advanced Care team members support the Primary Care Provider (PCP) in efforts to deliver effective patient-centered care. Our Advanced Care Team members include:

Heather Merrow, PA-C and Health Coach

Heather is the owner and provider of Holden Beach Medical Center. Heather supports patients so that they can gain the knowledge, skills, tools, and confidence to become active participants in their care, and reach their self-identified health goals. She works with patients, families, and the provider to promote timely access to needed care, support daily continuity of care coordination, and coach patients, families, and caregivers to understand the patient’s care plan and self‐care management responsibilities.

Kimberly, L.P.N.

Has joined our office with a background of long term care. She is excited to be working to support patients and encourage their participation in their health care and meeting their goal. Also she will be working with Heather in coordinating our Chronic Care Management program. CCM is a critical component of primary care that contributes to better outcomes and higher satisfaction for our enrolled patients. Ask us today about signing up for CCM!

Debbie, Front Office/Receptionist

Debbie provides excellent customer service and serves as a liaison between patients and staff and/or the provider, focusing on facilitating a personal partnership with the patient to provide the best quality, comprehensive care.

We ask that you:
- Share your medical history and medication information accurately
- Tell us about other providers of your medical care
- Respect us as partners in your care
- Understand your treatment goals before leaving your visit
- Provide us with feedback
- Learn what your insurance covers
- Pay your share of the office visit at the time of service

We look forward to getting to know you—whether briefly or long term—and meeting your health care needs.

Operating Hours*

  • Sunday: 9:00am - 6:00pm
  • Monday: 8:00am- 8:00pm
  • Tuesday: 8:00am- 8:00pm
  • Wednesday: 8:00am- 8:00pm
  • Thursday: 8:00am- 8:00pm
  • Friday: 8:00am- 8:00pm
  • Saturday: 8:00am- 8:00pm

*We offer early appointments at 7:45am upon request

For direct provider access after hours, please call 910-842-5991. For urgent provider contact only (not for prescription refills or issues that can be resolved during normal business hours)

Health Portal

Click here to access the Health Portal

The patient portal allows you to access your medical information, request refills, schedule a visit, or contact us. Ask how you can become connected to your patient portal!



The Kids in Parks program has established a network of trails designed to provide kids and families with fun outdoor activities. Through their TRACK Rx program, our providers are promoting this program and formally prescribing our patients to get active outdoors and reconnected to nature through this exciting program. For more information about the program, click here. And here is a link to view a video about the program.